At American Merchant Services, we are committed to providing our website visitors and clients with a secure, transparent, and personalized browsing experience. This Cookie Policy explains how and why cookies and similar technologies are used on our website to enhance functionality, support services like merchant services, credit card processing, and point of sale solutions, and to improve your overall user experience. By using our website, you agree to our use of cookies in accordance with this policy.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They are used to remember your preferences, track usage patterns, and improve website functionality. Cookies help websites recognize returning users and allow for a more efficient and personalized browsing experience.
Cookies can be classified into the following categories:
Session Cookies: Temporary cookies that are deleted when you close your browser.
Persistent Cookies: Stored on your device until they expire or you delete them.
First-Party Cookies: Set directly by the website you are visiting.
Third-Party Cookies: Set by third-party providers for analytics, advertising, or other services.
Why We Use Cookies
We use cookies to ensure the functionality, efficiency, and security of our website. Specifically, we use cookies to:
Improve Website Functionality: Remember user preferences, such as language settings or form entries.
Enhance User Experience: Customize content and provide a more personalized browsing experience.
Analyze Site Usage: Monitor how visitors use our site to identify areas of improvement.
Support Marketing Efforts: Display relevant ads and track the effectiveness of marketing campaigns.
Secure Transactions: Enable and safeguard login areas, application forms, and client portals related to merchant services, credit card processing, and point of sale systems.
Types of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core features like secure login, navigation, and access to protected areas. Without these cookies, services such as online application forms or client account access may not work correctly.
b. Performance Cookies
These cookies collect information about how visitors interact with our website, such as pages visited, time spent, and error messages. This data helps us improve the website’s performance and functionality.
c. Functional Cookies
Functional cookies allow the site to remember your choices and preferences (such as region or language) to provide a more customized experience.
d. Targeting and Advertising Cookies
We may use cookies to deliver advertisements more relevant to your interests. These cookies track your browsing habits and allow us to provide targeted advertising. They may also limit how often you see a specific ad and measure campaign effectiveness.
e. Third-Party Cookies
Our site may use cookies from trusted third-party services such as Google Analytics, Facebook Pixel, or advertising networks. These third parties may use cookies to collect information about your online activity across different websites.
Cookies and Data Protection
Cookies do not store sensitive personal information such as your name, address, or payment details. However, the information collected may be linked to your personal data if you voluntarily provide such information through forms or sign-ups. All data collected through cookies is protected and processed in accordance with our Privacy Policy.
We ensure that any cookies or third-party tools used on our site comply with data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.
Contact Us
If you have any questions, concerns, or requests regarding our Cookie Policy or how we use cookies on our website, feel free to contact us:
[Email: info@american-merchant-services.com]
[Phone: 818 (309)-2860]